Published: February 26, 2026 · Author: Wyatt · Category: Case Studies
Starting From Zero (The Right Way)
When Tommy Loeffler came to Wyatt at Evolve Agency, Swing 365 Golf in Oklahoma City had something a lot of great local businesses have - a solid product and very little digital foundation to support it. Tommy is a franchisee, and he decided to invest in building a local presence for his market instead of relying only on the broader brand.
At that point there was no local website, no SEO, and no Google Ads tuned specifically for Oklahoma City. The parent company had a solid site, but we knew we could do better by building something focused on Tommy's market and on turning local interest into bookings.
That changed on December 21, 2024, when Swing 365's new website went live. Here's what happened in the 67 days that followed.
Starting From Scratch (The Right Way)
Before any ads were run or any keywords were targeted, the groundwork had to be laid. Wyatt started by building Swing 365 a clean, conversion-focused website from the ground up — one that was actually built to turn visitors into bookings.
From there, the work expanded to include:
- Google Business Profile optimization to make sure Swing 365 showed up correctly in local search and Maps.
- On-site SEO to help the new site rank organically on Google.
- Google PPC campaigns to drive immediate, targeted traffic.
- Meta ads consulting to bring strategy and intention to Facebook and Instagram spend.
The goal wasn't just traffic — it was building a system that made sense long-term.
The Results: 67 Days of Real Data
Here is what the numbers look like from December 21, 2025 through February 26, 2026.
Organic SEO
- Over 1,100 clicks from Google Search
- Roughly a 12% click-through rate - well above the typical 2-5% range.
Those numbers tell you the right people are finding the site, and the search listings are strong enough that they choose to click. That does not happen by accident - it comes from intentional SEO work that lines up with what people in OKC are actually searching for.
Google PPC
- Roughly 1,700 impressions
- Just over 200 clicks
- Average cost-per-click around $2.25
- Around a dozen confirmed booking completions
At about $2.25 per click with a dozen-plus bookings, the PPC campaign is producing real, trackable revenue. For a local business like Swing 365 Golf, each of those conversions represents people walking through the door.
What Tommy Has to Say
Tommy summed it up this way:
“The biggest difference has been the confidence and consistency in our strategy. It no longer feels random — it feels like a plan we believe in and can execute long-term.”
— Tommy Loeffler, Swing 365 Oklahoma City
That quote gets at something we care about at Evolve Agency. The goal was not to run one-off ads and hope for the best. It was to help Tommy replace random marketing moves with a unified website, consistent Google presence, and a paid strategy that actually fits the business.
What This Looks Like Going Forward
Swing 365 is less than three months into a long-term strategy. The SEO results should continue to compound as the site gains more authority. The PPC campaigns are being refined with real conversion data. Meta ads consulting means that when Tommy runs a promo or posts a video, there is a clear plan behind it.
This is what it looks like when a local business stops guessing and starts building.
Thinking About Your Own Marketing?
If your business is in a similar spot - relying on something that is not really working, or just not sure where to start - we would love to have a conversation. Wyatt works with businesses across industries to build marketing strategies that are clear, consistent, and built to grow.
Get in touch with Evolve Agency →
Want Results Like This for Your Business?
Evolve Agency helps Oklahoma businesses build real marketing systems — not just one-off campaigns. If you want SEO and PPC that actually ties back to bookings and revenue, let's talk.
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