Google Ads + LinkedIn Ads for Manufacturers: $219 in Ad Spend, One $15,000 Job

Published: April 15, 2026 · Author: Wyatt · Category: Case Studies

The Client

The client is an Oklahoma company that makes commercial HVAC equipment. They design and build rooftop unit (RTU) screens and multizone systems for large buildings like schools and offices. They can ship where a job needs product, but they were not a big name in every market. People who run large buildings and contractors count on their quality when the job has to hold up.

Their product line was already strong. Paid ads had not helped before. They spent about $2,000 on LinkedIn and just under $4,000 on Google Ads with other setups. Those tries did not turn into real jobs. Evolve Agency then launched the new Google and LinkedIn plans in this story.

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Google Ads and LinkedIn Ads for Manufacturers: The Problem We Solved

If you run a plant, you may know this story. The work on the floor is good. Still, the right buyers cannot find you online. This client needed commercial contractors, design-build firms, and people who run buildings - not families shopping for home air conditioning on a phone.

Here is why we used two kinds of ads. Google shows up when someone types what they need, like RTU screens or multizone systems. LinkedIn shows the product to the right job titles and company types first. Many big business purchases start one of those two ways.

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Google Ads + LinkedIn Ads for Manufacturers: The Two-Channel Plan

Let's break it down. We kept the ad plans simple. Evolve Agency ran Google and LinkedIn. When leads wrote back, the client's specs, prints, and fast replies did the selling. For background on how each network positions offers, see Google's overview of Search campaigns and LinkedIn's business ads hub.

• Google Ads started April 9, 2026. They targeted commercial contractors and building buyers who search for RTU screens and multizone HVAC anywhere in the U.S.
• LinkedIn Ads started April 11, 2026. They targeted people in design-build, general contracting, and facilities, using job title and industry picks.

One channel catches buyers while they search. The other shows the product earlier, before they think to type a search.

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The Result

Six days after Google Ads started, and four days after LinkedIn started, the company landed a real job worth at least $15,000 with a design-build firm that runs nine U.S. sites.

This was not a tiny local contractor. It was a multi-site design-build firm - the kind of customer most plants want to keep. One strong fit can grow past a single job as work moves through those nine sites.

Stack that next to $219 in total ad spend for this Evolve Agency run ($117 on Google Ads, $102 on LinkedIn). The first job alone tops what many ad tries ever return. The money story is just getting started.

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What Comes Next

The $15,000 job opens the story; it does not end it. A buyer with nine sites often means more work later: new builds, fix-ups, and equipment swaps. When you sell into large commercial jobs, one strong account can grow year after year.

Next steps: the lead list is still young. The ads opened the door. Great product and quick follow-up will decide how big this gets.

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Thinking About Your Own Marketing?

If you sell to other businesses and not to everyday shoppers, try running Google and LinkedIn together. Wyatt at Evolve Agency sets up paid ads that match how your buyers act.

If you want a different flavor of results, we also wrote up an indoor golf business in Oklahoma City that mixed SEO with Google Ads - you can read the full story in our Swing 365 SEO and Google Ads case study.

Get in touch with Evolve Agency